Need a hit song- Nah Just a Catch Phrase

So I've come to the conclusion that you no longer need to actually come up with a good song in order to get 'over' as it would be. In hip-hop today, all you need is to add some new vernacular to the urban lexicon. Put it simply, come up with a catch phrase and milk that joint until the wheels fall off. While this isn't completely a new phenomenon, it has gotten much larger in the past two years