Hip-Hop Marketing

Rappers and hip-hop celebrities today are huge cash cows. They hawk everything from pre-paid credit cards to soda, shoes, and snacks. For a long time however marketers didn't believe in the power of the urban pitchman. The first prominent pitchman was MC Hammer, just look at this old pepsi commercial:Lol @ "Proper".Here is Hammer hawking chicken:and who can forget hammer endorsing BK's.Man those