Are the lyrics alive?

In the above video, the hoods "Favorite Street Lyricist" Styles P talks about the lack of creativity and lyricism in todays hip-hop. I feel him to a certain extent. This is a huge problem of course in today's hip-hop. Too many people are striving to get to those hit singles and crossover appeal. Most of this comes from label pressure and the desire to make money over all things including the